Brand Guidelines.
Everything press, partners, and creators need to represent SecurityRating.com accurately. Read carefully — consistency is how trust scales.
Wordmark & lockup.
The wordmark is set in Geist Medium, mixed-case, tracked at −0.03em. The “Rating” fragment is the only element that carries Signal Green in two-tone lockups. “.com” renders at 45% foreground opacity.
Maintain minimum clear space equal to the cap-height of the “S” on every side. Never crop, overlap, or place type or imagery within this zone.
Digital: 120px wide. Print: 28mm wide. Below this, the dotted “.com” suffix and accent split lose legibility.
Anchor the wordmark to a corner or align with editorial grid columns. Prefer flush-left in headers, flush-right in footers. Avoid centering on busy compositions.
Palette & tokens.
60% Carbon & Obsidian (canvas), 30% Bone & Ash (type), 10% Signal Green (accent only). Never invert.
Bone on Carbon clears WCAG AAA. Signal Green on Carbon clears AA for large text only — use it for accents, not body copy. Never set green type on Graphite or Iron.
Type system.
Continuous external security ratings, decoded.
- · Weights — Light 300 · Regular 400 · Medium 500 · Semibold 600
- · Use — Headlines, page titles, hero copy
- · Tracking — −0.04em on display sizes
[ 01 ] — Section label
- · Weights — Regular 400 · Medium 500
- · Use — Eyebrows, labels, code, the wordmark
- · Tracking — 0.18–0.22em on uppercase labels
H1 56–72px, H2 36–48px, H3 22–28px, body 15–17px, label 10–12px. Always pair display with mono labels — never use display for eyebrows.
Default to font-medium for headings. Reserve font-semibold for the “Rating” fragment and primary CTAs. Avoid bold and extrabold.
Sentence case for headlines and body. UPPERCASE only for mono labels and the wordmark fragments. Never set display type in all caps.
How we sound.
We use the right word, not more words. Specificity beats adjectives.
We write from observable signals. Proof beats positioning.
No hype, no fear-mongering. The score and the signals do the talking.
- “Continuous external rating — A through F, refreshed daily.”
- “Proves posture with reproducible scan evidence.”
- “Reduces vendor onboarding time by 85%.”
- “Revolutionary AI-powered cyber solution.”
- “Next-generation, best-in-class platform.”
- “Hackers are everywhere — protect yourself now!”
The brand is SecurityRating.com — written as one word, mixed case, immediately followed by lowercase “.com”, no space. Never “Security Rating”, “SECURITYRATING.COM”, or “securityrating”.
“Continuous external security ratings, A through F — daily, evidence-based, verifiable.”
Visual language.
High-contrast, low-key lighting. Industrial textures, server rooms, fiber optics, abstract data planes. Avoid stock photos of suited people, glowing padlocks, hooded figures or binary streams.
Geometric, terminal-inspired. Thin strokes (1–1.5px), monochromatic with a single Signal Green accent. Wireframes over filled shapes. Never skeuomorphic or isometric clip-art.
Easing: cubic-bezier(0.16, 1, 0.3, 1). Durations 200–600ms. Subtle reveals, slow gradient drifts, terminal-style typewriter. No bouncing, no spin, no parallax abuse.
Lucide line icons at 1.5px stroke. Square corners, no fills, no duotone. Match icon weight to surrounding type weight.
What not to do.
Don't recolor the wordmark — only Bone, Carbon, or full Signal Green are permitted.
Don't add gradients, shadows, glows, or strokes to the wordmark.
Don't misspell it — it's “SecurityRating.com”, one word, mixed case, lowercase “.com”.
Don't change the “.com” colour independent of the rest of the wordmark.
Don't set the wordmark in any font other than Geist.
Don't place the wordmark on busy imagery without a solid container or scrim.
Don't rotate, skew, distort, outline, or animate the wordmark.
Don't use Signal Green for body copy, large fills, or as a page background.
Press & assets.
SecurityRating.com is the continuous external cybersecurity rating platform — an A through F grade for any organisation, refreshed daily and verified by reproducible scan evidence.
Founded in 2016 by Infosec Ventures, SecurityRating.com applies continuous external scanning, vulnerability intelligence and dark-web monitoring to produce an objective A through F security rating for any internet-facing organisation. The platform serves more than 10,000 enterprises, insurers, government agencies and critical-infrastructure operators across 195 countries, with multi-region data residency in the UK, EU, GCC and APAC.
Brand — frequently asked questions
- Who can use the SecurityRating.com brand assets?
- Press, analysts, partners, customers and integrators may use the wordmark, palette and media kit when accurately referring to SecurityRating.com. All other use — including merchandise, derivative logos, or implying partnership — requires written permission from hello@securityrating.com.
- What font is the wordmark set in?
- Geist (Medium, 500). The “Rating” fragment uses Geist Semibold (600) in Signal Green. The “.com” fragment uses Geist Regular (400) at 45% foreground opacity. Tracking is −0.03em.
- Is Signal Green accessible on dark backgrounds?
- Signal Green (#16A34A) on Carbon (#0A0A0A) passes WCAG AA for large text and UI components, but not AAA for small body copy. Use it for accents, links and CTAs — never for paragraphs.
- Can I use the rating grades A+ through F as logos?
- The grade pills are part of the product, not the brand. You may reproduce them when accurately depicting a real, current rating issued by SecurityRating.com. See the Grades & Badges page for the full visual specification.
- Where do I send press enquiries or request custom assets?
- Email hello@securityrating.com. We typically respond within one business day with high-resolution wordmarks, screenshots, executive headshots and approved boilerplate.
Need something specific?
For interviews, custom assets, partnership requests, or high-resolution wordmarks, reach out directly. We respond within one business day.